For filings with the FSA include the
 annex

 For filings with issuer exclude the
 annex


+------------------------------------------------------------------------------+
|TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi                               |
+------------------------------------------------------------------------------+

+---------------------------------------------+--------------------------------+
|1. Identity of the issuer or the underlying  |                                |
|issuer                                       |Helphire Group plc              |
|of existing shares to which voting rights are|                                |
|attached: ii                                 |                                |
+---------------------------------------------+--------------------------------+
|2 Reason for the notification (please tick the appropriate box or boxes):     |
+--------------------------------------------------------------------+---------+
|An acquisition or disposal of voting rights                         |    √    |
+--------------------------------------------------------------------+---------+
|An acquisition or disposal of qualifying financial instruments which|         |
|may result in the acquisition of shares already issued to which     |         |
|voting rights are attached                                          |         |
+--------------------------------------------------------------------+---------+
|An acquisition or disposal of instruments with similar economic     |         |
|effect to qualifying financial instruments                          |         |
+--------------------------------------------------------------------+---------+
|An event changing the breakdown of voting rights                    |         |
+--------------------------------------------------------------------+---------+
|Other (please specify):                                             |         |
+--------------------------------------+-----------------------------+---------+
|3. Full name of person(s) subject to  |                                       |
|the                                   |Aviva plc & its subsidiaries           |
|notification obligation: iii          |                                       |
+--------------------------------------+---------------------------------------+
|                                      |Registered Holder:                     |
|                                      |                                       |
|                                      |BNY Norwich Union Nominees Limited     |
|                                      | 3,973,477*                            |
|                                      |                                       |
|                                      |                                       |
|                                      |Chase (GA Group) Nominees Limited      |
|                                      | 25,025,856*                           |
|                                      |                                       |
|                                      |Chase Nominees Limited                 |
|                                      |       210,993*                        |
|                                      |                                       |
|                                      |CUIM Nominee Limited                   |
|                                      |  1,134,844*                           |
|                                      |                                       |
|4. Full name of shareholder(s)        |Vidacos Nominees Limited               |
|(if different from 3.):iv             |           14,503*                     |
|                                      |                                       |
|                                      |                                       |
|                                      |   *denotes direct interest            |
|                                      |                                       |
|                                      |BNP Paribas - London                   |
|                                      |     939,376                           |
|                                      |                                       |
|                                      |Chase Nominees Limited                 |
|                                      |    3,789,665                          |
|                                      |                                       |
|                                      |State Street Nominees Limited          |
|                                      |         3,078,715                     |
|                                      |                                       |
|                                      |Vidacos Nominees Limited               |
|                                      |            818,416                    |
|                                      |                                       |
+--------------------------------------+---------------------------------------+
|5. Date of the transaction and date on|                                       |
|which the threshold is crossed or     |07 July 2010                           |
|reached: v                            |                                       |
+--------------------------------------+---------------------------------------+
|6. Date on which issuer notified:     |09 July 2010                           |
+--------------------------------------+---------------------------------------+
|7. Threshold(s) that is/are crossed or|9% to 11% Change at Combined Interest  |
|reached: vi, vii                      |Level                                  |
+--------------------------------------+---------------------------------------+

+----------------------------------------------------------------------------------+
|8. Notified details:                                                              |
+----------------------------------------------------------------------------------+
|A: Voting rights attached to shares viii, ix                                      |
+------------+---------------------+-----------------------------------------------+
|Class/type  |Situation previous   |Resulting situation after the triggering       |
|of          |to the triggering    |transaction                                    |
|shares      |transaction          |                                               |
|            +----------+----------+----------+--------------------+---------------+
|if possible |Number    |Number    |Number    |Number of voting    |% of  voting   |
|using       |of        |of        |of shares |rights              |rights x       |
|the ISIN    | hares    | oting    +----------+----------+---------+------+--------+
|CODE        |          |Rights    |Direct    |Direct xi |Indirect |Direct|Indirect|
|            |          |          |          |          |xii      |      |        |
+------------+----------+----------+----------+----------+---------+------+--------+
|Ordinary    |          |          |          |          |         |      |        |
|Shares      |          |          |          |          |         |      |        |
|            |          |          |          |          |         |      |        |
|            |30,587,347|30,587,347|38,985,845|30,359,673|8,626,172|9.16% |2.60%   |
|GB0004195219|          |          |          |          |         |      |        |
|            |          |          |          |          |         |      |        |
|            |          |          |          |          |         |      |        |
+------------+----------+----------+----------+----------+---------+------+--------+


+----------------------------------------------------------------------------------+
|B: Qualifying Financial Instruments                                               |
+----------------------------------------------------------------------------------+
|Resulting situation after the triggering transaction                              |
+-------------+----------+---------------------+--------------------+--------------+
|Type of      |Expiration|Exercise/            |Number of voting    |% of voting   |
|financial    |date xiii |Conversion Period xiv|rights that may be  |rights        |
|instrument   |          |                     |acquired if the     |              |
|             |          |                     |instrument is       |              |
|             |          |                     |exercised/          |              |
|             |          |                     |converted.          |              |
+-------------+----------+---------------------+--------------------+--------------+
|             |          |                     |                    |              |
+-------------+----------+---------------------+--------------------+--------------+






+------------------------------------------------------------------------------+
|C: Financial Instruments with similar economic effect to Qualifying Financial |
|Instruments xv, xvi                                                           |
+------------------------------------------------------------------------------+
|Resulting situation after the triggering transaction                          |
+------------+----------+------------+------------+------------+---------------+
|Type of     |Exercise  |Expiration  |Exercise/   |Number of   |% of voting    |
|financial   |price     |date xvii   |Conversion  |voting      |rights xix, xx |
|instrument  |          |            |period xviii|rights      |               |
|            |          |            |            |instrument  |               |
|            |          |            |            |refers to   |               |
|            |          |            |            |            |               |
+------------+----------+------------+------------+------------+-------+-------+
|            |          |            |            |            |Nominal|Delta  |
|            |          |            |            |            +-------+-------+
|            |          |            |            |            |       |       |
+------------+----------+------------+------------+------------+-------+-------+

+-------------------------------------------------------+
| Total (A+B+C)                                         |
+-------------------------+-----------------------------+
| Number of voting rights | Percentage of voting rights |
+-------------------------+-----------------------------+
| 38,985,845              | 11.76%                      |
+-------------------------+-----------------------------+

+------------------------------------------------------------------------------+
|9. Chain of controlled undertakings through which the voting rights and/or the|
|financial instruments are effectively held, if applicable: xxi                |
+------------------------------------------------------------------------------+
|The voting rights are managed and controlled by Aviva Investors Global        |
|Services Limited, with the following chain of controlled undertakings:-       |
|                                                                              |
|Aviva Investors Global Services Limited:                                      |
|  * Aviva plc (Parent Company)                                                |
|  * Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)       |
|  * Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group  |
|    Holdings Limited)                                                         |
|  * Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva |
|    Investors Holdings Limited)                                               |
|                                                                              |
|                                                                              |
|                                                                              |
+------------------------------------------------------------------------------+

+------------------------------------------------------------------------------+
|Proxy Voting:                                                                 |
+------------------------------------------------+-----------------------------+
|10. Name of the proxy holder:                   |See Section 4                |
+------------------------------------------------+-----------------------------+
|11. Number of voting rights proxy holder will   |                             |
|cease                                           |                             |
|to hold:                                        |                             |
+------------------------------------------------+-----------------------------+
|12. Date on which proxy holder will cease to    |                             |
|hold                                            |                             |
|voting rights:                                  |                             |
+------------------------------------------------+-----------------------------+

+-----------------------------+------------------------------------------------+
|                             |                                                |
|13. Additional information:  |Figures are based on a total number of voting   |
|                             |rights of  331,347,667.                         |
+-----------------------------+------------------------------------------------+
|14. Contact name:            |Nick Tilley - Company Secretary                 |
|                             |Helphire Group plc                              |
+-----------------------------+------------------------------------------------+
|15. Contact telephone number:|     01225 321218                               |
+-----------------------------+------------------------------------------------+




[HUG#1430636]








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Source: Helphire Group PLC via Thomson Reuters ONE